For your daily use, your brand, or both.
Whether it is a product for your own routine, a formulation you want to launch under a brand you own, or a mix of the two — tell us your idea and we will shape a formulation around it, right here in our Pollachi lab.
Your idea, made into a real product.
Custom formulation means you describe the product you have in mind — whether it is for your own daily use, for a product you want to sell under a brand you own, or for both — and our team creates it for you. The ingredients, the texture, the fragrance and the format are shaped around your requirements, using natural, botanical and Ayurvedic inputs.
You do not need to know how a formula is built. A rough description is enough — our lab translates it into a formulation, shares it with you, and refines it until it is right.
The more you share, the closer the first draft.
These six points are everything a formulator needs to begin. Skip what you do not know.
Ingredients
Actives or botanicals you want included — and anything that must stay out (parabens, fragrance, allergens).
Texture
Cream, gel, serum, oil, powder or bar — or the consistency of a product you already love.
Fragrance
Fragrance-free, mild, herbal, or a scent profile you have in mind.
Purpose & skin type
What it should do, and who it is for — oily, dry, sensitive, coloured hair, and so on.
Reference
A market product or an ingredient list you would like us to match, improve or replace.
Your idea
No technical words needed. Describe it in plain language — our lab translates it into a formula.
Four things to submit an enquiry.
- A product category — or tell us the custom product you have in mind.
- A starting quantity — from just 1 unit, up to 100+ units.
- Your contact details — name, WhatsApp number and city.
- A short brief — what you want the product to do, in a sentence or two.
From idea to formulation.
Tell us
Day 0 · Share your idea in the form — it takes about two minutes.
Let's discuss
Within 24 hours · We reply on WhatsApp with feasibility and pricing.
Get started
Day 3 onwards · You approve the concept; formulation and sampling begin.
Tell us what you have in mind.
Two short steps. We will reply on WhatsApp within 24 hours.
Thank you — your enquiry is in.
We have received your custom formulation requirements and sent you a confirmation on WhatsApp.
What happens next
- Our formulation team reviews your requirements.
- We contact you on WhatsApp within 24 hours to discuss feasibility and pricing.
- You approve the quotation — and formulation begins.
Not sure where to start?
Describe your idea in a message — our team will help you with the right details, ingredients and quantities.
Chat with us on WhatsAppQuestions, answered.
Can I really start with just 1 unit?
Yes. That is the point of custom formulation here: begin with a single unit to see your idea in real form, then scale if you like it.
What should I tell you first?
Share the product type, ingredients you want or want to avoid, the texture, fragrance preference and what you want it to do. Rough ideas are fine.
I don't know how the formula should be made.
That's okay. Describe what you're looking for and our team will talk through the formulation possibilities with you.
What happens after I submit the enquiry?
You receive an enquiry number on WhatsApp. We review the requirements, discuss what is possible, and once everything is finalised we guide you through the next steps.
Can I order more later?
Yes. Start small, and scale your requirement whenever you are ready.
How do I get pricing and timelines?
Submit the form or message us on WhatsApp with your requirement — we will share pricing and timelines specific to your formulation.
Still unsure about something? Message us directly on WhatsApp →
